A while ago, I thought it might be fun to conduct an experiment and rank anything and everything that Amazon showed me. In fact, the rank wasn’t necessarily even important, I just wanted to see what would happen as recommendation after recommendation was ticked off. Would Amazon’s suggestions get better? Would it run out of suggestions? Would it result in an overflow message?
Well, I ranked over 10,000 items over the course of several months, ranging from computer books to perfume. What I found was that in the short term you could get Amazon to run out of things to recommend you. In the longer term, it got a little better recommending things, though the categories get broader, and if you stumble into a new kind of category, it leaps at the chance to have options again to show you. And, finally, nothing spectacular happened numerically when I crossed five digits.
That said, every so often, Amazon makes some amusing recommendations choices. However, this time it was the presentation that was amusing unto itself that I took a snapshot.
Know those split-books you had as a kid, where the page was divided? You’d get half an animal on top, and half an animal on the bottom. Allowing you to make a giraf-o-potamous, an elepha-gator, or a kanga-mander.
Amazon selected two products and presented them split-book fashion. Order, it turned out, was important:
It’s the top of a woman from 2002, and the bottom of another from 2007, put together it looks like one woman standing behind two cut outs on the product recommendation page. I couldn’t help but give each half five stars for creativity.