Tag: common

Snow Leopard: That Doesn’t Sound Like Apple

Had a very strange experience in the Apple Store in Reston, VA where I learned three very disturbing things. Snow Leopard purchasers beware. Hardware purchases, stop in your tracks.

I went to the Apple Store today with a friend that was looking at buying a MacMini and another friend that was picking up a copy of Snow Leopard, which sells for $29. That is, unless you’d like a copy for $25.

Apple’s policy toward operating systems has historically been a good one. There is no home, business, professional, expert, business, yadda-yadda-yadda flavors. There is no upgrade or full version. There is no pricing tier. Everything is one low price, you can upgrade or install fresh at any time.

And, if you buy a machine at the Apple Store it comes with the latest-and-greatest software, and if a new product on it comes out within 30-days, simply come back and pick up your updated version for either free or a very steeply discounted price. This is how it’s been at the Tyson’s Store for years. It shines of Apple customer service.

We went to the new Apple Store in Reston, VA and had the most disturbing news presented by Apple blue-shirt, John.

Unfortunately, I have no way of knowing at this time if what he told us is fact, fiction, or fallacy. So don’t take what you read here as gospel, but rather use it as guideline for formulating solid questions when you deal with Apple for the next few months.

#1) Apple had on display a Mac Box Set (OS X Snow Leopard, iLife ’09, and iWork ’09) for $169. My friend having iLife ’08 and iWork ’08 asked, “is it worth the cost to upgrade?” The Apple guy looked at us and said straight faced, “honestly, no… the features are minimal, just get Snow Leopard.” Now, I appreciate his honesty and opinion, and that alone commanded enough respect for me to retain trust in Apple — much like Macy’s sending people to Gimbel’s. However, I suspect we got lucky and that was not the Apple corporate line. Nor would pointing out you can get it for much less at about $114.

#2) We noticed the word “upgrade” all over the box and asked, “do you have to have Leopard installed to install this?” The answer, surprisingly, was yes. This was an upgrade and not a regular OS X disc like Apple historically has done. We were told that the real OS wasn’t coming out until December. Yes, December. When asked about machine recovery, he confessed they had a special version in the back they could use under dire emergencies. This begs the question if $29 is an upgrade price, with the ‘full’ OS will be the normal $120 later.

Update 31-Aug-2009: An Apple employee in BestBuy also confirmed what’s out now is an upgrade path. Although according to him, if you buy a new machine (with Leopard on it) you get the Snow Leopard update for free, which sounds like the Steve Jobs’s Apple policy we’re used to.

#3) When we asked about the MacMini, we were told that it had Leopard on it and that if we wanted Snow Leopard, we’d have to buy that for an additional $29. However, the electronic Apple Store online was selling MacMini’s with Snow Leopard already installed, without the extra cost. I probed deeply about this. Did the machines really have Leopard, and not Snow Leopard? Yes, the excuse was that they hadn’t moved inventory with the old OS on it. I asked if one simply got the upgrade for free like Tyson’s always used to do. Again, no. When I pointed out that buying online was the-cost-of-Snow-Leopard cheaper, I was met by an indifferent shrug.

All three of these things were very non-Apple.

Again, I don’t know if it was the sales person, the store in general, or Apple taking a page from the Microsoft book of marketing. But suffice it to say there was an abrupt halt on major purchases today.

Customers expect two things from a business, common sense and consistency. Price is often a very distance third.

A Side Note: Customer service plays a big role, and I have another Apple story which illustrates going above and beyond. In BestBuy, when we went to go get a copy of Snow Leopard, they were out of stock. However, while browsing another part of the store, the Apple employee came up and handed over a copy of Snow Leopard. Apparently, a FedEx shipment had just arrived, so he pulled one out of the box, and then hunted down our party in the whole store, on the off chance we hadn’t left yet. That’s service. You know that BestBuy’s floor staff would not have done that.

Online Model Portfolios: 7 Common Problems

After scanning hundreds of modeling portfolios online, I’ve noticed a number of common problems which are preventing potential models from being taken seriously or that get their profiles skipped over. Here’s are seven common mistakes to avoid.

I’ve scanned hundreds of modeling portfolio profiles and have noticed common photo problems. Simply avoid these and your profile will have a much more professional look. That also means you’ll get more comments, and that translates to a higher popularity rating on the site.

Photo Mistake #1 – Face-on, arm-dangling photos.
The camera isn’t going to suck a beautiful image out of you just standing there. You’re a model, right? Pose. Not sure how? Twist your torso, tilt your head, shift your weight to one leg, bed an arm, and put your hands somewhere. Mimic a pose from a magazine.

Photo Mistake #2 – Dead facial expressions, or worse, snarling.
Avoid glaring into the camera with a pissed off look. Don’t be void of expression. Smile, look into the camera, and engage the viewer. For a sincere smile, actually think of something that makes you happy until a smile naturally comes, don’t just go through the motions; the camera will pick up the difference.

Photo Mistake #3 – Blurry and out of focus shots.
There’s a big difference between an expert’s use of depth of field, which has selective sharpness, and a photo that has no sharpness and is totally out of focus. While it might be possible to tell what you kind of look like, you won’t get a gig based on this. Post sharp, clear images of yourself.

There are too common ways a blurry picture results. One is that you have the camera too close and it can’t focus. Two, and this is the most common, is that you’re holding the camera at arms length and there isn’t enough light in the room — so the shutter stays open longer, you can’t hold perfectly still (no one can), and that results in blur.

To fix this, have someone else take the photo. And if you can’t, simply increase the amount of light, or put the camera in auto-timer mode and prop it up on something.

Photo Mistake #4 – Photo is too small.
Again, being able to see and make out detail is important to someone who’s selecting a model. If your photo is an inch or two in size, it’s too small to be of use. The bigger, the better.

Photo Mistake #5 – Digital Extremes.
If a photo is too light and washed out, too dark and covered in shadow, or too contrasty then it doesn’t have enough detail to be of use. Mind you, it might be a pretty photo, but if you can’t be seen, then there’s not enough information to make a decision about selecting you.

Photo Mistake #6 – Distracting elements in the foreground and background.
If you’re going to take a picture to sell yourself, then make it count. Use a decent background, we don’t want to see a toilet, towel racks, tile, or shampoo bottles behind you; while bathrooms have mirrors, they have other things that say “unprofessional.” If doing an overhead shot, remove the pile of laundry behind you or the clothes you just took off that are crumpled at your feet. Make sure there’s no television on or person walking in the background. Make sure there’s no junk on the table in front of you. Let nothing detract from you.

Photo Mistake #7 – Flat and dull photos.
Pictures taken with an on-camera flash have a habit of being harsh and unflattering. If you’re able to illuminate from the side instead, and not use the flash, your picture will have light and shadow, and that means visual depth. If you must use the flash, put a white index card in front of the flash at a 45 degree angle, and “bounce” the light off the ceiling. You’ll get a much gentler and flattering image.

A good profile that has a high chance of getting a model work consists of professional quality images, represents a variety of styles, and include tear sheets if available.

Don’t know how to work your camera? That’s ok, you don’t have to! Find a photographer online, negotiate a TFP/CD deal (there’s no cost), and post the session to your portfolio. Keep adding to it, doing as many TFP deals as it takes to get noticed.

Note that if a photographer enjoys working with you and produces good product, there’s a much higher chance you’ll be sought again, and referenced to friends, for paying gigs.