5 Stages of Software Development

The five stages of software development bare an uncanny resemblance to….

I’ve observed that all software deliveries go through these five stages:

Denial.

Anger.

Bargaining.

Depression.

Acceptance.

Hey, wait, I’ve seen this model before.

Caution – the new Mac App Store just bit me

Be VERY careful when using the Mac App Store — here’s how it purchased an app without my permission, along with THREE simple things Apple could have done to fix the problem.

Admittedly, I had my skepticism about how an App Store was going to fair servicing applications to the desktop.

The majority of Mac users seem to quickly grasp dragging an icon to a folder or double clicking the installer; the “hard” part is unzipping a file or opening a disk image file. But perhaps there is a target audience that still has a hard time of installing apps and keeping them up to date.

The downsides I expected were the less obvious things: Apple wanting a chunk of each sale resulting in trickle down inflated prices (though for the moment quite the opposite seems to have happened), certain established apps getting marketing preference due to historic purchases rather than innovative replacements getting visibility, the fear of embedded application ads becoming mainstream in the Mac culture, etc.

I saw up sides too, with copy protection and serial number issues going away. This of course had other down sides, such as apps having to check in with the Internet. I figured this meant a lot more problems for the publishers than the end consumers.

Seems I was wrong about that. I just got bit by the App Store.

I made my first Mac App Store purchase today, and in order to do so I had to authenticate. And, I’m happy to report, the purchase process works exactly as described — the application was downloaded and installed seamlessly. Go Apple!

I then decided to see if there was an update to Aperture, which I had commercially bought. Sure enough, when I went to its page, it said it was already Installed. Clever. Well done, Apple.

This is where things start to get weird. Non-Apple applications, like Coda, which I had externally bought and purchased a while back correctly showed up as Installed as well. This was nice.

But, then I noticed that a packaged I had already purchased, had a license and receipt for, and was already installed, OmniGraphSketcher, was in the App Store, too. It did not show itself as installed. And, wanting to see if it was a newer version, I clicked on it — and next thing I know, the App store begins to purchase it.

The problematic BUY button.Fundamentally the problem seems to be that the purchase button behaves differently whether or not you’re authenticated. Plus, you’re two pixels away from Copy Link / Tell a Friend from an actual purchase.

For me, it was an unexpected $30.00 hit to the wallet simply because the buttons didn’t behave the same way they had a moment ago. That’s just not right, especially not from Apple who studies user interfaces with the same passion you or I crave oxygen.

While I’m screaming, “No, no, no, NO, NO!!!” at my machine, which doesn’t help by the way, I was taken aback that there was NO CONFIRMATION process, nor was there a CANCEL option, nor was there a RETURN UNOPENED option.

Bad Apple, bad.

Because I had previously authenticated for a prior application, it blindly assumed I authorized this purchase. That’d be like buying one item in a store, and after the cashier touched your credit card, anything else you picked up in the store would get bought too.

I’ve just written to Apple at http://www.apple.com/support/mac/app-store/, and we’ll see where that goes.

UPDATE: Got a very kind email from Apple who credited me the correct amount, but for the wrong line item. I sent them a follow up because I want the right developer to be paid.

If this is an indication of how Apple will deal with application purchases in the future, we can all breath a happy sigh of relief. My own hesitations about exploring the App Store have been lightened. Plus I know never-ever-ever touch anything that looks like a price tag button, instead click the icon which doesn’t look clickable.

Uninstalling Intego Software

I’d rather eat an orange then brush my teeth with peppermint toothpaste than deal with cleaning up my system after using Intego’s software. If anything can bring the Windows reboot experience, coupled with the leaving of software cruft, to the Mac platform, this software does it in my opinion. Here’s how I finally got rid of it all. I hope.

I recently purchased a Mac bundle with software and it included software from Intego, consisting of the Personal Antispam and Personal Backup applications. I installed them, and from that point forward it was an experience I’ve regretted and have been trying to undo. Only now do I think I’ve made some progress toward that goal.

Frankly, I didn’t get what the backup software did for me over many of the free solutions out there, and while the personal antispam look intriguing, it was intrusive as well and I decided to fall back to Apple’s spam filter included in Mail.

Even if a product doesn’t make it into my main line of recommendations, I often will keep it around in the event I suddenly have use for it. This, for example, is how TypeIt4Me eventually won me over.

Intego went out of their way to annoy me straight from the start. How so? Every time I went to install a package from them, they felt the need to do what appeared to be a gratuitous reboot. It was like being on frickin’ Windows. And they had to install their own update manager, which had to take a glory spot in the menu bar. And it had to do updates, which required even more reboots. I was done with them at that point, but don’t even get me started on the subscription scheme that rode on top of the atrocity.

So I wrote to them asking them how to uninstall their software. Here’s the reply I got:

Proper removal of the software package requires using the Installer package located in your software bundle or disc. If you have manually attempted to remove the software, you will need to first, reinstall the software again, then use the same Installer package to properly remove the applications.

If you need to, you can re-download the installer for Internet Security Barrier X6 using the link below:

http://www.integodownload.com/en/isbx6.html

Open the installer and select to uninstall all software. Restart your computer.

Great, another reboot. Lucky for me, I hadn’t tried to go off on my own path, plus I had the original installation utility. I tried it, and it appeared to work.

Notice I said appeared?

One week later, LittleSnitch pops up and reports my system is spontaneously trying to access Intego’s update service for the very set of applications that, for all evidence I could tell, I removed and forgot about. Apparently, no so.

LittleSnitch also reveals it’s TaskManagerDaemon who’s trying to deal with Intego’s NetUpdate buried in /Library/Intego. Thank you LittleSnitch, curse you Intego.

Intego leaves cruft. Running cruft. Seems this isn’t new of them, according to Apple archives.

Part of the Mac culture is being a good citizen. In my opinion, I feel they aren’t.

After uninstalling the software in exactly the manner they prescribe, enter this this command at your terminal:
sudo find / -name Intego -print

I suspect you’ll develop a similar facial tick as it starts returning output after scanning your disk.

Go grab a root shell, you’re gonna wanna also wipe out:

  • /Library/Intego and everything below it.
  • /Library/Application Support/Intego and everything below it.
  • /Library/Preferences/Intego and everything below it.
  • /Users/wls/Library/Application Support/Intego and everything below it.

Oh, and you’ll want to Reboot as well.

…it’s not like I had other applications up or was doing anything important.

After the reboot, you’ll notice tons of console messages from launchd. Now you need to do this.
$ launchctl
launchd% remove com.intego.task.manager.notifier
launchd% remove com.intego.netupdate.agent
launchd% exit

And, you’ll need to remove some .plist files:
$ sudo rm -v /Library/LaunchAgents/*intego*
$ sudo rm -v /Library/LaunchDaemons/*intego*

And preferences, frameworks, keychains, and widgets:
$ sudo rm -vrf /Library/PreferencePanes/NetUpdate.prefPane
$ sudo rm -vrf /Library/Frameworks/IntegoiCalFramework.framework/
$ sudo rm -v /Library/Keychains/Intego.keychain
$ sudo rm -vrf /Library/Widgets/Intego\ Status.wdgt/

Reboot again.

UPDATE (12-Dec-2010): I’ve been in contact with Intego Support, support@intego.com, and they were kind enough to provide this extra information:

If there is anything left on your computer, you can remove it manually.

Can you please go into the following areas on the computer and delete any traces of Intego or VirusBarrier:

/Macintosh HD/Library/Intego
/Macintosh HD/Library/LaunchDaemons
/Macintosh HD/Library/LaunchAgents
/Macintosh HD/Applications
/Macintosh HD/Library/Preferences
/Macintosh HD/Library/Logs
/Macintosh HD/Library/Receipts
/Macintosh HD/Library/Startupitems
/Macintosh HD/Library/Widgets

Home Folder:

~/Library/Application Support
~/Library/Preferences

They were right, there’s logs, too.
$ sudo rm -rf /Library/Logs/NetUpdate/

Review: Walt gives Intego software installation TWO thumbs down. The reasons are obvious.

MacHeist 3: A Look At Group Purchasing Behavior

Have MacHeist sales stagnated? He’s my take on why, and what can be done to fix it, and how it has to play out… for the better!

As a glossed over quick introduction, MacHeist is a short-run sale of software packages for the Mac that has a twist. You pay $39 for a bundle of software, and some of that software is “locked.” A portion of your purchase price goes to charity, and the more money raised for charity, the more items in the bundle that get “unlocked.” Thus the more people buy, the more you continue to get. It’s a great scheme, only it isn’t working.

MacHeist 3MacHeist, at the time of this writing, is conducting their third “heist” and after some amazing fluster of activity, new sales appear to have stagnated at an alarming rate.

Alarming to bundle purchasers, because if not enough sales happen, bundle purchasers won’t get all the amazing high-cost software at the extreme end of the bundle. What’s important about that statement is that it’s never happened before, and the problem isn’t the recession.

In informal polling, there appear to be two kinds of purchasers: early adopters and frugal purchasers.

The early adopter purchases the bundle early, knowing a good value when they see it, spurred on by the fact that there are additional incentives for doing so.

The frugal purchasers have their eye on either the final packages in the bundle, or are looking at the bundle as a whole. They don’t want to purchase the bundle until they know everything in it is unlocked.

And that’s the interesting part. If no one buys it, nothing gets unlocked. If everyone takes a risk, everyone gets handsomely rewarded, guaranteed. Thus each potential purchaser is waiting on the action of everyone else — it’s crowd mentality, only the driven behavior is idleness.

The secret ingredient is momentum. By carefully crafting a set of software incentives, under ideal circumstances the early adopter crowd overlaps with the late takers. This manifests itself as a steady stream of purchases.

It might be argued that The Directorate which runs MacHeist became victims of their own success and actually caused the problem by marketing the sale too well. Based on all the pre-sale puzzles, rumors, and incentives, there was a flurry of purchases in the early hours of the sale and projections seemed rather high.

However, one of the primary packages in the bundle required what looked like a high goal to unlock, the perception was that momentum was slowing. And perception drove reality. “Hmm, that doesn’t look like it’ll get unlocked, I think I’ll wait to see if it does before I buy,” is all it took to slow the influx of unlocking purchasers.

This was ill-timed, as it also happened to coincide with the reward for the first 25,000 buyers being removed from the table as the 25,000th bundle was sold. Days later, a only mere 5,000 more have sold and questions are being raised if the final packages will be unlocked.

The up-front fast burn created enough of a gap that people who were on the fence at different points became more segregated than usual. This didn’t happen in the last two sales.

So here’s my prediction: they have to fix this. Meaning, new incentives will re-emerge, the goals will have to be re-addressed, and it’s in the best interest of MacHeist to unlock the bundles anyhow at the end of it.

Turns out before I could finish this post, a new bonus was added, and that did stir a little traffic. But the real objective here is to convey there’s movement, specifically enough that the goal could be reached. That will inspire sales again, and in turn actually unlock the software. By re-calibrating the goal levels, this would solve the problem. In fact, the easy solution is to put all the last packages into one final, achievable goal.

The truth of the matter, however, is whatever happens will be remembered, if not chronicled in Wikipedia forever. If MacHeist goes down in flames for not unlocking all it’s bundled packages, people will be ever the more skeptical, and that means early adopters turning into late purchasers. That only exacerbates the problem, killing future sales opportunities.

By contrast, if the packages do get unlocked, whether by purchasers or by The Directorate making its own donation from the profits it receives, then MacHeist will be seen as more of a sure thing in the future, sliding more of the late comers and risk adverse customers into the early adopter side. This would actually increase future sales, because more gets unlocked sooner, enticing the skeptical buyers.

As such, “betting” on MacHeist with a purchase at this point still seems like a safe move. And, even if none of my predictions happen to come true, enough is unlocked already that the $39 price tag is still an awesome buy for the collection of software provided.

Safari 4 Beta – OS X Users: Wait

Installing the new Safari 4 Beta gave a great browser experience, but it stopped OS X’s Mail from working. Uninstalling it restored normality. Anyone else getting this?

Yesterday I downloaded a copy of Safari 4 Beta for Windows, and I have to say that the speed increase was obvious. Just a little playing around with the browser [especially in developer mode] tells me that Apple has something good. Real good.

However, my experience when installing the Safari4.0BetaLeo.dmg version on OS X wasn’t as hot. Well it was, but the collateral damage was unexpected.

In short, the browser worked great, just like on Windows. The speed up was there, but certainly not as dramatic as when you’ve got Internet Explorer to compare it to.

Safari 4 Beta Kills MailMy problem, however, was that when I went to open up OS X’s Mail, the Mail program crashed. Hard.

Repeated attempts did the same thing. Open Mail, it shows the cached list of old messages, it attempts to download from the IMAP servers, and clicking anywhere causes the Mail application to implode.

It was certainly repeatable.

Two things about the crash impressed me, though.

Number one, Mail was blaming it on a Growl extension. That’s nice to know that an application can tell where it’s detecting a fault.

Number two, after a few repeated failures, it was just like Apple to automatically sense my frustration and have mail automatically ask me if I’d like to reset my preferences and try launching again.

I did. And, it didn’t work.

So, after logging a few problem reports, I decided to uninstall Safari using the Safari4.0BetaUninstall.pkg.

No surprise, Mail returned to normal, and my Growl extensions were functioning just fine.

This raises the question about what the new Safari is doing that affect Mail to begin with.

But the real point here is that this software really seems to be beta. Good beta. But still beta. If OS X Mail stops working and you don’t know why, revert to your original Safari install. I bet it’ll help.

Can any other OS X users confirm or deny this is happening to them?

CONFIRMED WITH SOLUTION: Thanks to reader comments and feedback, it’s clear the problem is with current Growl extensions not being compatible; simply remove them (see comments on how) and wait for Growl to come out with an update.

Found: The Best iPhone Development Book So Far

Want to write your own iPhone applications but Objective-C, XCode, Interface Builder, and the steep learning curve of Cocoa getting in the way? Have I found the book for you.

Warning: long and geeky post follows — iPhone wanna-be developers, read on!

Beginning iPhone Development - Exploring the iPhone SDKI’ve found it, finally, the best iPhone development book so far! Read on to see why.

Fairly recently, I decided to turn my attention to native iPhone application development, but I found the arena a little sparse when it comes to what I’d call good documentation.

For some perspective, I’m a software developer of 20+ years with background in Unix and Windows; I’m very well versed in C, C++, C#, and Java, among a good number of other higher-level languages, having produced a number of enterprise applications.

You’d think that picking up Objective-C and the Cocoa Touch frameworks would be a fairly simple task. However, the moment you step foot into the pool, you’re get a cold shock at how much you don’t know and it can feel daunting enough to want to retract back to familiar territory.

Don’t give up. It is easy.

Looking forward into the unknown presents a much more gloomy impression than when you’ve taken a few steps and looked back to see just how far you’ve come and in such a short period of time.

Here’s what’s happening: The Apple Frameworks represent a large and mature collection of some impressive code. The closest experience I’ve felt to it, and this is admittedly a horrible analogy, is Ruby on Rails.

With Rails, there’s so much going on by convention that you have to sling very little code to get impressive things to happen. This makes it hard to understand: there is no code to trace.

Same way with the Apple Foundation classes that are based on NeXTSTEP — a lot is handled for you, and often in new ways you might not have thought about because of limitations of other platforms, so that very little code is required to do something quite impressive. The problem is figuring out what that code is you’re supposed to write, and more importantly how’d you know to go about doing that in the first place. Hint: knowing the Foundation Framework is important to understanding the Cocoa Touch Framework.

This leaves one in the lurch that the sample code appears rather sparse, and the framework documentation overwhelming, with little guidance on how all the pieces fit together into a simple, cohesive whole. The problem is all too common.

My biggest gripe with many frameworks, especially Java and it’s auto-generated documentation, is that all you’re really presented with is a list of method signatures with very little discussion about what they do, purpose and limits to the input values, discussions of side effects, the importance of call order, and so forth. With other languages, you’re lucky if you can find the header file to include or the library file to link against. It’s all just expected that you somehow know this, and that doesn’t work when you’re learning a framework, though it’s fine if you just need a reference.

Apple’s online documentation is certainly comprehensive, but the reality is you’re going to be watching videos and reading tons of documentation, picking up crumbs of useful bits as you go. The cohesive moment of comprehension will come, but it will be a long and slow ride. You want something faster.

If you’re learning Objective-C at the same time, the ride is extra bumpy, because not only are there just a few language extensions sitting on top of C, but the ObjC library is actually doing some clever work that you want to know about, and this has additional implications because there’s a lot of convention going on as well. Further obscuring things is the fact that, due to historical reasons, the terminology you are most likely already familiar with doesn’t map nicely. A nice look under the hood solves this. Objective-C isn’t just some new keywords, it’s new application behavior.

What’s Wrong With Other iPhone Books At The Moment
As of early 2009, you’re going to find few iPhone books out there. Most of what exists is for the hacked version of the iPhone, and while that may even sound useful, the tearing apart of the SDK is rough and incomplete, not to mention the implementation to call is painful. This just isn’t applicable to the real world constraints of native mode development.

Think you can get by with a slightly out of date copy of a Cocoa book? Think again. The UIKit framework is just different enough that your approach needs to be slightly different. Tight, efficient, resource management becomes very important.

Also, unless you already know and understand Interface Builder, it can be a hard time following along when your book doesn’t match your software version. Apple keeps modifying Interface Builder, making it better, but the changes can come across as so dramatic, interface-wise, that to the new comer it looks like a totally different application each revision. Once you “get it” the sweeping changes are cognitively transparent. The iPhone SDK includes, you guessed it, a new XCode and Interface Builder.

What few modern iPhone books there are out there jump straight into a technical feast of SDK details, leaving the reader with a learning curve that’s as vertical as a brick wall.

What’s needed is a book that introduces only what you need to know, when you need to know it, explaining tips and tricks along the way, delving into the philosophies of why things are the way they are, what the developers were thinking, how the frameworks are structured, what the conventions are, and when those conventions aren’t followed. And, instead of showing you the end solution all refactored into a neat package, take the long way, when needed, to introduce you to what’s going on and then evolve into the optimal solution.

I’ve Found Such A Book!
The book, by Apress, is called Beginning iPhone Development – Exploring the iPhone SDK by Dave Mark and Jeff LaMarche. This book is about the fundamental concepts you need to understand in order to make the frameworks do their magic.

Its tutorials are very well constructed, easy to follow, and are specifically designed to teach the framework in such a way as you understand what’s going on and learn to fish for yourself.

This is in stark contrast to substandard books that merely cover a framework’s capabilities with cut’n’paste examples that have little bearing to real applications. This alone gives is five out of five stars by my standards.

My only complaint is a minor nit that there are a small handful of typos, and unfortunately, they happen in the code examples. However, they’re glaring, and you won’t get tripped up by them. (For example, on page 85, the tutorial is about UIImage. And, UIImage appears four times in a six line sample. The first one, however, says “jmUIImage” and the indentation is off. It looks like a macro expansion, a note, or the mangled initials of one of the authors. The code won’t compile with it, and it’s obvious from context what it should be.) To me, this is forgivable. Especially since it’s rare.

Tagging 1430216263I want to show you something.

I have a habit of tagging my books when I find an exceptional piece of information that I haven’t found elsewhere. I give a book high marks if it earns somewhere between three to seven tags, as the majority of my collection never gets any tags. Tagging, for me, is not note taking — it’s rare event.

I think the picture speaks for itself.

For Example…
So, at this point, I present for my own edification and future reference, some of that tagged content. Who knows, maybe something you see here might just get you traction on the learning curve.

– In Objective-C, colons are a legal character of the method identifier, they are not syntactic sugar.
– Even though a number of macros translate to nothing, void, zero, or null under the hood, their presence provides important hinting for data types and method calls.
– The NIB’s File’s Owner is a place holder for the class that loaded the NIB file.
– The NIB’s First Responder is the object the user is currently interacting with.
– The application icon is a 57×57 .png file, see Info.plist’s Icon File.
– The iPhone specially optimizes .png files so this is the best format.
– Reset the iPhone Simulator by deleting its directory from ~/Library/Application Support
– You want to use @property (retain, nonatomic) as often as possible.
– Interface Builder uses your defined accessors to properties, which use retain; that means you do need to deallocate Interface Builder objects, even if you didn’t instantiate them.
– There are four control states on a control, often you want UIControlStateNormal.
– Learn to use retain/release, there is no garbage collecting on the iPhone.
– It’s better to init/release than using factory methods; factories use autorelease pools, and while this will work, it often keeps resources around longer than you intend — avoid autorelease pools.
– Hog too many resources, whether CPU or memory, and the phone will reboot.
– Everything from UIApplication on down will fire messages to Delegate objects at certain well-defined times, you need to learn what these times are and what messages are sent; it’s not just subclass avoidance.
– You can Option-Click on a class or interface name in XCode and go right to the documentation.
– You can press ESC to cause auto complete to happen immediately.
– Command-equal_sign will size a control to fit.
– When you’ve got a lot of control hierarchies going on, use the View Mode button to see them as a list.
– Scaling an image takes computational overhead, avoid if you can.
– Set the Alpha slider to 1.0 in order to optimize the drawing sequence, it skips looking at the underlying background and factoring it in — it applies to the image drawn.
– Also set the Opaque checkbox in order to optimize the drawing sequence, it skips drawing the underlying background for the parts where the image is transparent.
– The Tag control allows you to assign a numerical identifier to controls to locate them later.
– You need to handle the Did End on Exit event in order to make the keyboard go away.
– You may also need a huge, invisible, custom button as well to make the keyboard go away.
– In XCode, use Option-Command-up_arrow to toggle between a header and its source file.
– In the Interface Builder, move the cursor over a view and hold down Option to see how many pixels there are between the item and its superview.
– Option-dragging a control in Interface Builder makes a copy.
– Nifty buttons are actually stretchable images, and Apple has buried a ton of them free for your use in the UICatalog sample code on their site.
– There are three different ways to handle layouts when rotation happens: autosize, reposition, and view swapping.
– The rotation callback passes you the orientation the phone came from, you need to use other means to get the current orientation.
– If you want to use Core Graphics, for things like view transitions, you need to link the framework into your application.
– Some frameworks, like Core Graphics, have one version for the iPhone hardware and one version for the iPhone Simulator.
– If you use the correct parameters, XCode’s build process can play games with the path and always target the right framework (use Relative to Current SDK, and do not select Copy items).
– Right-click the Resources folder and use Add / Existing Frameworks… to do this process in a safe way.
– If a view isn’t shown, it’s superview is nil.

…there’s plenty more, but you get the idea. The book is jammed with all kinds of useful things to someone who is new to iPhone development. This presentation of material makes the learning curve very approachable.

And, once over that hurdle, all those other books that I said were problematic suddenly make a whole lot of sense.

This book is the best first step I’ve seen in the journey to writing iPhone applications. Period.

Walt gives “Beginning iPhone Development” two thumbs up, five stars our of five starts, and a head nod of appreciation to the authors. Well done, guys. Well done.

Reasonable Trial Durations: 30/30/30

I’ve come up with a way for trial software to be fair and recover lost sales opportunities. The secret: 30/30/30.

30/30/30While doing Java development, I was looking for a new IDE for Windows. Naturally, my hunt ended with IntelliJ, with Eclipse and NetBeans close on its heels.

What started the whole chain of thought for me, though, was IntelliJ’s trial period. Frankly, I really respect a company that has enough faith in their products that they let you use them, unencumbered, for a month in order to make an informed purchasing decision.

Oddly enough, though, it wasn’t enough. Allow me to explain.

The purpose behind a trial period is to allow end users to “log enough flight time” with the product that they know whether or not it meets their needs.

And here’s the problem. I have an existing code base of inter-related projects that I need to import into the IDE. And, since this is for work, my schedule is fairly swamped. I can only come up for air to do an evaluation once every week or two just for an hour or so.

What inevitably happens is this: I install the software, validate it installs, then a week or so later, I try to import; it fails, so I table the project until I have more time. A week or two goes by, and I try again, getting closer. Then, when I come up for air and try to get a bit further, the evaluation period is over. I’ve realistically had about less than three hours using the software, and none of it in the IDE writing code.

This happened to me last year as well.

And, what’s the natural conclusion at this point? I don’t know if it will meet my needs or not. Thus, a purchase doesn’t happen.

From marketing’s perspective, they think that the following scenario is the norm: a user downloads the project, tries creating a project, slings a bit of code, gets married to the IDE, and is willing to pay to keep the experience. In fact, I’ve done just this, and I really love IntelliJ.

But, no matter how much love I have for the product, if I can’t move our corporate applications into it from an existing source base, I can’t justify the site-wide purchase. End of story.

Oh sure, I could talk with the kind folks at JetBrains and ask for an extension, and I’m sure they’d give me one.

But that isn’t the point.

Being a software provider myself, I see this as a generic problem. What if I want to produce trial software that’s fair. I can’t have my customers not being able to make a well informed decision for running out of time.

Here’s my solution… 30 days, 30 invocations, 30 hours – Whichever Comes Last

Here’s how it works:

  • You’re guaranteed at least a month of physical time.
  • You’re guaranteed at least 30 invocations.
  • You’re guaranteed at least 30 hours.
  • When all three of the above goals are hit, stop the trial.

Implementing this isn’t be hard at all. It’s also quite fair and balanced.

If you are doing real work, making use of the application for 30 days, then you’re going to quickly chew through the 30 invocations and 30 hours.

If you have just haven’t even tried the software enough, you get 30 attempts.

Finally, the 30 hour rule recognizes if you haven’t had time to actually experience the software.

I’d like to see vendors start taking this approach. It’s a good one, too. It would certainly result in more sales.