Today I went to Target, and there in the DVD section was Battlestar Galactica: Razor.
I picked it up and held it in my hands. In fact, I did better than that. I went to the check out register.
That’s when the device beeped. I was quick to learn that the product could not be sold to me until December 4th.
I understand Target’s contractual obligations, and I respect that. But it’s also very unlikely that I will be in Target that day, having plenty of time to price compare. These kind of delayed releases actually cost stores sales, especially those impulse buys.
As a consumer, I’m not at all thrilled with waiting, whether it be for Harry Potter book seven or the latest movie release. When delay is introduced, I believe we all lose. The consumer learns they can live without the product, and to wait a little more causes no harm. The store is aware the consumer is willing to pay the most when they first see the product.
So, rather than groaning about the movie industry inflicting self-wounds and collateral damage, here’s what I read on the DVD.
First, it was the Extended Widescreen Unrated “What They Couldn’t Show You On Television” Edition.
It had Battlestar Galactica facts, and what looked to be a really neat directors commentary.
It was unclear if the unrated was for more brutality, sexuality explicit scenes, or just because the new content wasn’t passed by anyone who would take the time to rate it.
Based on what previewed on the SCIFI channel, I speculate that this DVD is gonna get a Thumbs Up.